Your website is the first thing that people see when they get interested in your company. Do you want it to be inviting and easy to use? Do you want it to reflect your brand’s individuality?

In this article, we’ll explain in less than 15 minutes how to choose a great website template, and give some recommendations on how to start your thriving business.

What Is a Website Template?

With the global shift to digital, many entrepreneurs need to bring their businesses online to run a successful company. With dozens of possibilities to create a business profile on the web, it may be challenging to identify the one, that works best for you.

A website template is a predesigned tool that establishes the structure for any website’s layout and displays its elements. They directly compete with websites created from scratch by a particular company. Companies often provide website patterns to make web design clearer and easier for designers.

However, many entrepreneurs struggle with creating a webpage. It is usually their lack of expertise in webdesign that stops them. But with the help of sources such as EWOR, it is easier to launch a successful business.

Using pre-designed layouts, website templates let you organise material on a page to make a straightforward and an attractive website. The customising process goes relatively quickly; you just need to drag and drop components such as image blocks, pictures, logos, and so on. One of the templates’ most practical aspects is the no-code feature, which allows you to build a uniquly-tailored website without any coding knowledge.

Drawbacks of Using Templates

As we will learn in this section, there are some major cons associated with using a webpage template.  After reading this, you will be able to identify possible risks and make a balanced decision.

Overused Design

To reach more customers, it is essential to stand out from the competition. By using a website template, you risk looking flat and unoriginal. This will jeopardise your brand image and undermine the trust of your clients.

Malfunctioning Templates 

Today, a huge number of developers are selling their templates online. Not every template is brilliantly crafted or functions well. An improperly prepared template will rather create more issues than facilitate your site’s setup. To avoid such problems, we recommend:

  1.  Conduct proper research and gain deeper knowledge on this topic
  2. Look for a trustworthy and acclaimed supplier
  3. Read the feedback of other clients 
  4. Focus on how properly the code runs and don’t choose solely based on its design-there are dozens of attractive drafts with poor computer code

Limitation in Customising

Usually, not every single element of the website template can be changed or customised. Even if you get a fully functioning website, it can contain some useless elements compared to a website from scratch, for example a hidden navigation menu in the desktop version or 3D design for an online store. These features are convenient for particular situations, but not for everyone. If you are working in a specific niche, it can be challenging and even impossible to find a working design that will both take care of the User Experience(UX) and help you achieve your business goals.

Advantages of Website Templates

 Now, let’s move deeper into the advantages of a website template. Of course, the final decision will depend on you and your individual needs.

Easy To Set Up

Usually, templates are designed for both newbies and advanced users. Programmers can expand websites’ functionality, but you are the one in charge. You can make the content look simple or give it more complicated features.


A fully functional website can be quickly built in just a few days. All you should do is find a suitable template and have an idea of your website’s appearance.

Lower Costs

A website built using a template is often the best option for new entrepreneurs. Due to low prices, it is not only startup friendly but can also save a lot of time and money on maintenance.

Regular Updates

By purchasing a pre-made pattern, you won’t only have access to basic SEO optimisation but also to updates and support in the future. This benefit minimises maintenance costs and avoids bugs.

A Wide Range of Alternatives

What is the main purpose of your website? What features should it contain? Is Static or WordPress the best solution for your business? 

Before you make a decision, you should research the market and understand which one works for you. There are thousands of interesting designs for you to choose from.

Types of Website Templates 

Turning now to the different types of website templates,many of you may wonder about their differences. How many templates are there and what are their functions? And last but not least, which one should you choose?

Flash Template 

Flash website templates are models created using the flash tool. This method enables you to build appealing websites, by using difficult 3D designs and other graphical tricks.

Features that give Flash a leg up over the competition:

  1. Eye-catching graphics such as animations and objects in 3D space
  2. The possibility to access the camera and microphone (If you need such features)

Downsides of Flash websites:

  1. You are required to duplicate the content and create an HTML file. Flash content cannot be indexed by search engines, therefore you must first turn them to HTML for SEO to function. 
  2. You need more coding knowledge compared to other templates.

HTML Templates 

HTML websites are one of the most common and easy to use. Some of the main benefits are:

  1. A wide array of choices giving you the possibility to use the most suitable template
  2. Very short launching time
  3. Many in-built functions created by developers

There are also weaknesses to watch out for::

  1. Common features that sometimes cannot meet your expectations 
  2. Extra budget for additional elements or functions
  3. Constraints in upgrading that result in future limitations for you


In comparison with other types of website templates, WordPress is a software that helps to set up a website. It is a free source that powers nearly 43% of all websites on the Internet. Due to its popularity, we’ll consider it a distinct type of template.

The main advantages are:

  1. its user-friendly nature
  2. no need for coding skills or professional knowledge.
  3. responsive designs that can be easily optimised for mobile devices
  4. customisable initial codes
  5. many free options

Like every software, WordPress has some disadvantages. The top four of them are:

  1. Adjustments: Even a User-friendly interface can have difficulty with handling certain tasks certain tasks, such as finding a mistake and fixing it.
  2. Cyberattacks: It may be subject to online cyberattacks because it is a free source, available to everyone.
  3. Updates: Requires regular updates of plugins and themes to run well.
  4. Compatibility: When more modifications are implemented, additional compatibility issues might appear.

Key Features of a Successful Website

Thousands of website patterns make setting up a crisp-looking website simple.. However, such options only give you a basic start, and if you’re looking to grow even more, you need a website that will be as unique as your product.

But which are the distinct features of a successful website? Let’s learn about some must-haves for a great website.

Dynamic Design 

Since your website gives your customer an understanding of your products and your business, it is essential to have a professional and visually appealing page on the web. Dynamic types have become popular in recent years, showing interactivity and making visitors more engaged.

User-friendly Interface

For visitors to navigate, discover, and remain on your website, user experience (UX) is crucial. Establish a clear structure and a straightforward navigation experience. Use a simple navigation bar to help users go through your website without trouble.

Optimise for Mobile Devices 

Mobile optimisation means that a website is adapted to the device that the consumer is using to navigate. In the century of technological advances, most people are glued to their phones, and they find it easier to search for new information on their smartphones or tablets, rather than desktops. But what happens when they access your page and all the content wanders randomly across the screen? In many cases, they will quit it and go to the next business. 

Furthermore, not only do customers prefer mobile-friendly internet pages, but so do search engines. They favour optimised sites while giving those that are less optimised a lower ranking in a user’s search,.

Prompt Calls to Action 

In addition to gaining more followers on social media, capturing sales, joining mailing lists, etc., each type of website has a specific purpose. Depending on your purpose, write a suitable call to action that will convert visitors into customers. If you are interested to get more information on this topic, read this article.


Setting up your website is one of the major steps in creating and boosting your business. Whether you use a template or hire a programmer, a professional website will not only attract new customers, but also increase their awareness and give them a better understanding of your brand identity.

About the author

EWOR is a school conceived by Europe’s top professors, entrepreneurs, and industry leaders. We educate and mentor young innovators to launch successful businesses.

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