It’s one thing to pick up a camera and learn the fundamentals of photography. But quitting your job and starting your photography business is a very different story! Even if photography is one of your greatest interests, you will confront obstacles as a business owner. The job will not always be as simple as you assume, and there is no stability assurance.

Though, starting a photography business is a great way to make money, especially if it’s your hobby. Plus, it will be worthwhile, if you know that’s what you want to do.

The number one question on the mind of any prospective photographer is, “How can I develop the perfect photography business?” Photography is an art form, just like drawing, painting, or music. Knowing the correct methods, such as light observation, balanced composition, colour theory, rhythm, aesthetics, and form, is essential but not always enough.

So, in 12 easy steps, learn how to establish a photography business:

12 Easy Steps to Establish a Photography Business

1. Find a Niche

Keep in mind that there are many types of photography. It’s preferable to specialise in one or two areas, rather than strive to be a jack of all trades. This can help you establish authority in your business and better understand who your market is.

Some areas or specialities in the photography industry include:

  • Wedding photography
  • Passport photography
  • Product photography 
  • Special event photography
  • Fashion photography 
  • Fine art photography
  • Landscape photography
  • Travel photography

You can specialise in more than one type of photography. You might already know what you’re looking for in this business. Maybe there’s something even more unique than the items on this list. If so, then go for it! 

2. Analyse the Market

Developing a specialisation is the foundation for everything else in your photography business. It influences the ‌customers you receive, the hours you work, and even the rates you charge as your business grows.

It provides you with a feeling of direction when conducting market research – another critical part of building your company. You must have a thorough awareness of the other photographers in your area and your target market.

Research assists you in developing a client profile and establishing competitive but affordable costs.

3. Specify Your Products and Prices

The next step in beginning a photography business is to define a clear list of and prices.

Consider how many modified photographs you intend to send per session. Do you want clients to have access to all of your pictures? Do you want them to pay for each subsequent edit?

Will you charge  for your time or for a package that includes the shoot, editing, and a photo album? All these choices will influence how much profit you receive for your efforts.

4. Start Working on Your Brand

There are certain steps on this list that require you to exert some effort. For example, if you want your business to get off to a good start, you should learn how to brand yourself. It’s the first thing that people notice about you. It will hook them in when they find out who you are and what you do before hiring you. That is why, when learning how to establish a photography business, every aspect of your brand must be appealing.

Think about your brand after you’ve finished all the product information. Choose a name for your photography firm, as well as brand colours and a logo. You can create your logo or engage a graphic designer to make it for you.

These are not the only factors of your brand to focus on. Your company’s principles and mission statement are also important to brand characteristics. These will assist you in connecting with your target audience. They are useful resources to refer to when you need motivation or a feeling of direction in your business. If you want to learn more, check out our article on branding here.

5. Create a Website

Having a distinct brand makes it much easier to construct your website. It provides you with a colour palette to work with, assists you in selecting a typeface, and directs the design of the site.

Don’t worry if you’re not sure what a sitemap is or if you don’t know the first thing about web design. There are many places to create your website with ease, like WordPress, and Squarespace.

6. Queue All Your Paperwork

The wonderful thing about creating a website for your new business is that you may discover that you enjoy graphic design and web development. These abilities complement one another and can help your new photography business become prosperous.

Filing tax returns and properly establishing oneself as a business‌ is a chore. Of course, it must be done.

This is one of the most important steps to take. Before  billing customers, complete all the ‌paperwork.

Plan for tax season as soon as you open your doors. This will keep you on top of all your expenses and exemptions and ensure that everything is properly filed.

7. Buy New Equipment

Be sure to keep all receipts when buying new equipment. You can start your photography career with a camera. But in the future this may not be enough. You can’t expect one camera and a few lenses to be enough for your photography business. You should invest in at least one backup camera and a handful of miscellaneous lenses.

Purchase lighting equipment, tripods or even a drone, depending on the type of photography business. Extra batteries and the right camera bags/protective equipment are also necessary.

8. Purchase Editing Software

Once you’ve bought new equipment, you need editing software.

Take the time to examine the best programs and how much value they provide you. Then, figure out how to get started and put them to use. There is some free editing software available, such as GIMP (similar to Adobe Photoshop) and Canva. These will aid in simple touch-ups by altering the photo’s colour, saturation, and other variables.

9. Create a Workspace

Make a comfortable and functional workspace for yourself. This does not require only a studio or a workstation. It is critical that you are at ease. 

It is practical to have a space for your camera and its components. The regularity with which you use the area can help you avoid distraction. Though, it is entirely up to you to create the working environment you choose.

 No one will condemn you if you enjoy editing music in a cafe. You can also edit or work from home, such as at your kitchen table. Just make sure you have enough space and that it is clean. You can look more professional by renting a studio or turning a room in your home into one. Whatever you choose, before you start acquiring customers, you should create your space and make it what you want it and representative of you.

Although not everyone has the same financial resources, you should do whatever is best for your given constraints.

10. Create a Routine

You’re almost ready to open for business at this point. You won’t have a complete calendar of photoshoots straight away. However, if you want your firm to succeed, you must manage your time well.

What you need to do is promote your business. Networking can be challenging at first, but keep in mind how crucial it is. Meet with other photographers in your area. Use social media to promote your company. As a result, your consumer base will grow, and you will reach a larger number of people.

Your routine will help you in staying focused and generate more leads. It’ll also help you stay focused on your goals as you navigate the ups and downs of beginning your photography business.

11. Collaborate with Other Photographers

Remember that you don’t have to figure out everything on your own. It’s worthwhile to devote some of your time to reaching out to and learning from other photographers.

Inquire about their difficulties when they first started. Discover what they’re doing to improve their talents and attract more clients. Learn from their blunders and make friends with them – but don’t be too competitive or try to steal other people’s ideas.

12. Start a Customer Reservation

This is the stage of company development that every business owner likes the most. It’s amazing what happens when you put so much work into something, and the results ‌show.

You’ll be shooting sessions one after the other before you know it, and you’ll have to train people around your schedule. Your days will be all about shooting photos, editing them, and engaging with clients to produce the greatest vision possible.

A fantastic process that is continuously challenging and surprising. Everything is achievable if you take the first step toward launching your dream business.


While not an absolute list, we hope these points give you the guidance you need when looking to start your own photography business. Nowadays, the quality of smartphones and the accessibility of high-quality but free editing software have made pursuing professional photography infinitely easier. With hard work and dedication, your portfolio will grow and so will your customer base. All that is left to do now, is to get started.

About the author

EWOR is a school conceived by Europe’s top professors, entrepreneurs, and industry leaders. We educate and mentor young innovators to launch successful businesses.

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