A microsite, or a campaign site, is a small website that promotes and highlights a product or service. Microsites consist of a single page to draw the customer’s attention to a product or service.
These small websites help web agencies improve traffic to the target websites. For instance, a customer uses the word “dishwasher” rather than the company name. A microsite enables companies to showcase their product. It helps them stand out from their competitors, and be at the top of the list in the search results.
When Should You Use Microsites
If you’re a website owner wanting to emphasise a product and make a broad user base aware of it, try microsite. It helps you stand out from competitors in the same industry and stay one step ahead. Here are a few instances:
- an electronic company that sells blow dryers outside their main website;
- a furniture accessories company that announces doorknobs sales outside their main website;
- and a stationary company that tests book deals on their main website.
What is Microsite Design?
Microsite designs are web designs that comprise one or more pages of information. They advertise a specific product, location, service, innovation, or campaign. It can function as a temporary web design, typically utilised in promotions. Microsites are withdrawn from web servers after the information expires.
For example, a carmaker might design a custom single web page to explain hybrid technology during a sales presentation. In other words, the microsite contains information on the features of the new product. A museum’s website can link to a single web page with information about a specific exhibition.
Companies design micro-websites for a variety of objectives. They give users easy access to the product. Additionally, they provide information about specific products. They are consumed quickly and discarded as the quality deteriorates. Read practical ways to build a website in our “Entrepreneur’s Guide to Building a Website for Free.”
Why Do Companies Need Microsites?
Businesses need micro websites because they’re both a policy and strategy. Imagine that you own an institution that provides training for many fields. Maybe you have a great website, but still, encounter difficulties acquiring users. However, you can create more helpful content on a new website.
Microsites also help you to launch effective advertising campaigns. Companies prefer them because visitors can establish a one-to-one dialogue with the service or product without any distractions.
The right microsites also put your product ahead of your competitors. Campaign sites have a much more significant impact than other marketing activities (billboard and newspaper advertisements). Today, visitors to microsites might reach hundreds of thousands or even millions.
Things to Consider in the Preparation of Microsites
- High quality has a direct effect on product promotion. So always aim for fine-tuned content and eye-catching visuals.
- Great promotional methods in creating microsites will not replace your product quality. So, be sure that you’re offering what consumers will find useful.
- One of the most critical points is the location of the logo. It eases access to the main brand site, where all the components and corporate colours are highlighted.
- Think about the target audience to optimise the effect of the microsite. Online marketing tools such as bulletins can emphasise why your product is different. These tools raise the number of visitors and boost the users’ desire to learn more about the product.
- The campaign’s design must appeal to the media to increase brand influence. So, have a well-scripted game that matches the brand to improve the site’s impact.
- Consider your goal while developing microsites. Pre-target the number of visitors and follow-up during the campaign. It helps you monitor whether you’ve met the targets at the end of the campaign.
- What makes a microsite successful or otherwise lies in clear marketing goals. So, prepare well-defined techniques for measuring these goals.
For What Purposes Are Microsites Used?
Microsites are typically used for editorial and commercial purposes in web design. You can set them up for either a temporary or permanent purpose. When used temporarily, you can connect to the main site or in conjunction with any site’s server.
Microsites can provide more specific information than a site’s general content area. The main website of an organisation may offer general information. However, a temporary micro-website provides information on a specific event, event, or announcement.
A micro-website also adds editorial value to the brand. Some examples are promoting a book or launching a new batch. Festive events and touristic activities also gain editorial value by launching a microsite.
Editorial micro websites provide prestige to the brand beyond increasing product sales. They also offer high-grade search engine optimisation (SEO) and high-quality content that attracts visitors.
So, microsites are used for the following purposes:
- They aim to present information about a product or service to the user on a single page.
- Microsites are usually set up for a single product, service, or location. They provide easier access to products compared to the main site.
- Specifically, micro-website designs create backlinks to the main site for keyword-related advertisements or link building.
- Microsites help you achieve high scores in search engines.
- They are also referral sites for SEO work.
Read more about selling your products and services online in our post on “How to Start a Booming E-commerce Business.”
Here are some examples of microsites designed for various purposes:
A special page created for the latest model product of a new television brand.
An equestrian training institution sets up a microsite in a subdomain for equestrian certification activity, independent of its home page.
A company that produces engine parts introduces a new product, independent of the main site, via the microsite.
A hardware company delivers the latest product in the industry through an independent microsite.
A parliamentary candidate reaches voters with an individual web page for his election campaign.
A shopping mall promotes through a small cluster of web pages in campaigns or sweepstakes.
An author promotes their new book and announces signing events via microsites.
Charities collect donations for a new campaign via microsites.
Useful Information About Micro Sites
- The primary purpose of microsites is to introduce new products to customers that are hard to find on complex websites.
- Microsites can increase the main site’s traffic and contribute to the sale of other products.
- Firms that do not want to lose users who do product-oriented searches aim to rank first in search engines with microsites.
- The microsite’s main landing page can have a domain or subdomain. It can be in a standalone domain or offered as part of a subdomain.
- The main difference of a microsite from other websites is that it provides a broader usage opportunity on a single page.
- Microsites alone do not provide the desired efficiency in search engines. For this, it must have some features related to the home page.
- Only those who provide services or products specific to a particular region, province, or district can identify their sites with the name of the product or service and the region.
Microsites are one of the ideal solutions to deliver your products, services, products, or events to more users in a short time. They help customers find you easier and make you stand out from the competition. Success in a campaign website is not as easy as building one. We discussed here the most crucial things to remember when building a successful microsite.