Every business owner wants to showcase their products or services on Google and of course, businesses want to advertise their products for free in the digital market. Google promotion is such a marketing strategy available for businesses to do just that.

Do you also want to market your business online for free? Learn how you can promote your business on Google for free and get the best outputs in this article.

Getting Started With Google Promotion

Google promotion can promote your business, help sell products or services, raise awareness, and increase traffic to your website. Search Engine Land’s survey states that in 2021 the total Google advertising revenue is €53.73 billion.

Promoting your business on Google is relatively simple. Just follow these steps:

Create a Free Google My Business Account

You can open a Google My Business account with a Gmail account. Google provides this free service to promote local business. However, it’s best to open a business mail account on Gmail first.

Google My Business allows you to share links, photos, reviews, maps, and promotions with your customers. Customers can get any information about your business, as everything is public.

You can follow these tricks to get traffic to your business account:

Optimise Your Profile

Fill out every data prompted by Google. Consider this as one of your social media accounts. Optimise your business profile. It’ll be critical for your business.

Adding important business information to your listing will boost your credibility and ranking. To get started:

  • Log in to your Google My Business account.
  • Find and select the “info” tab.
  • Here, you can add new information.

Include these details to increase traffic:

  • Business name
  • Category
  • Service area
  • Address
  • Hours
  • Phone number
  • Brand website
  • Products and services
  • Description

Google will consider this as a completed profile after filling them out.

Use your business profile to stay connected with potential customers, respond to feedback, and answer questions.

When you optimise your business profile data, it’ll be beneficial for your website and attract traffic.

Ask for Reviews

Google Reviews enhances your credibility. It influences your customers to visit your business profile. The star rating alongside your business in search results motivates potential customers to visit your page.

Your business reputation depends on reviews. Positive reviews can improve your business. Google attracts more customers to your business when there are positive reviews. They help answer why your customers choose your service over a competitor’s.

Google Reviews also increases your visibility across the internet. It means your potential customers are more likely to find you.  It also increases the chance of clicking you from their search results.

Ask for reviews from your customers. Don’t forget to respond to them as much as possible.

Optimise Listing with Google Maps

Optimise your listing on Google Maps to direct local traffic in search of your services. It is one of the efficient ways if your business relies on local traffic.

For your business to appear on Google Maps, you need a Google My Business account (as explained above).  Make sure that you:

  • Provide a valid address to your GMB account.
  • Have a verified Google Business account.
  • Display the same address on your website.
  • The website is mobile-friendly.

Adding Photos to Your Listing

Publish photos and posts on your Google Maps business listing for being relevant. It’s following the same strategy, unlike social media. Google makes your business relevant when you post regularly.

Moreover, new content helps customer engagement. It generates a buzz in your business.

Adding professional photos can have a major impact on your Map’s listing. These photos will show an active and compelling brand. It’ll catch the eyes of consumers conducting local searches.

Follow the steps to upload photos:

  • Log in to your Google My Business account
  • Select the “photos” tab on your dashboard
  • Drag and drop photos into the specified area

Aim to add a new photo per week. It would be great if you managed to post one photo per day! The internet is visual, and adding photos will create a positive impression on your business profile. It’ll also benefit your search optimisation.

Embed a Google Map on your Website:

Embedding a Google map in your business website’s ‘contact us’ section also boosts your search. It becomes easier for your customers to find you. This trick will help your business rank higher in local Google Maps searches.

To embed a Google map on your business website:

  • Find your business on Google Maps.
  • Select “share,” then choose the “embed a map” tab.
  • Copy and paste the generated link onto your website.

Follow the process to optimise your listing. You’ll be able to empower your brand and connect with the local audience. Anybody else searching the area for similar businesses will have an easier time finding yours.

Check this article by EWOR to assist you in building a website for free.

Use Google Shopping

Google Shopping is another effective way for promoting your business for free. It’s a digital shopping mall where shoppers can search for different brands on one screen. Advertise your products on Google without paying anything.

Google Shopping tab, Google search results, and Google images show the Google shopping products.

Until 2020, Google shopping was only possible through paid advertising. You can use the feature now for free. Your customers will see the free listings along with the paid ads. Users often scroll through the shopping tab to find the best deals. There’s a high chance your customer will choose your product if it’s at the right price.

To get your products on Google Shopping, you need to:

  • Create a Google merchant account
  • Create a product feed
  • Create a Google Shopping campaign
  • Place bids on your Shopping campaign
  • Build ad groups
  • Submit it to Google

Google Shopping is one of the best ways for your business promotion. You highlight your products in front of a large audience. Customers can check the product image and click on your store to check out the product.

Google shopping also assists you in boosting website traffic, increasing leads, and sales revenue, all for free.

Search Engine Optimisation

Search Engine Optimisation (SEO) is free exposure for your business on Google. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The ultimate goal of SEO for businesses is to generate organic traffic to your website.

Therefore, build an efficient website that ranks high on organic search results. Aim to appear in the top five positions of the Google search results.

Organise your website following the steps to increase organic search results:

  • Organise your website’s technical infrastructure.
  • Optimise the website with proper keywords.
  • Provide content that is better than competitors.
  • Prepare a mobile-friendly website that loads fast on all devices.
  • Include backlinks from other websites.
  • Showcase positive reviews and mentions.

Achieve Google traffic without spending money following these steps. The downside is that it’s a lengthy process.  It can’t be done overnight.


Most small business owners don’t know where to get started with Google. It is tricky but simple if you know the process. 

You’ll know how you have made a difference in your business using Google promotion. Moreover, it won’t cost you a cent!

About the author

EWOR is a school conceived by Europe’s top professors, entrepreneurs, and industry leaders. We educate and mentor young innovators to launch successful businesses.

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