It is not what you say, but how you say it. Just like in many areas of our lives, the power of using the right words, timing, tone of voice, and some other details can affect the future of your project or product. As an entrepreneur, learning and practising how to pitch can bring you from point A to point B faster than you think and help you convince potential investors. 

Continue reading our article to learn how to make a pitch for investors. Or, for more insights from experienced entrepreneurs, sign up for our EWOR Platform and gain access to over 17 courses and a plethora of resources.

What’s a Business Pitch?

A business pitch is the presentation of your business plan to your potential investors. It can be a multimedia presentation or written, or you can present your plan without the help of any visual or audial aids. The goal here is to show potential customers why and how your product or business plan is worth investing in and convince them to do so. 

Types of Pitches in Business

Investor Pitch

An investor pitch is usually a 45-minute-long presentation that focuses on persuading a group of potential partners or investors. The presentation lasts for 20-30 minutes, and it is followed by a discussion or Q&A. 

Read our article to learn how to employ persuasion strategies to pitch. 

Sales Pitch

This is where a 30 to 60 seconds long elevator pitch comes into play. The focus of the sales pitch is to make a sale within a minute. It should be fast and effective enough to convince potential investors about the value of your product. You need to answer the question “What’s in it for me?” from their perspective. 

Product Pitch

It is so similar to a sales pitch. However, while a sales pitch focuses on 1 or 2 benefits of the product and its value, a product pitch focuses on how versatile the product is. You need to inform your potential investors about the different features of the product and how it could also be combined with other products or in how many different areas of our lives it would be useful. 

Jobs Pitch

Think about how you apply for a job. You need to talk to impress. It is not about showing off or selling yourself by using big words and giving unrealistic promises, it is about convincing your prospective employer about your qualifications. 

Pitching in The Workplace

If you believe that you have an idea that could benefit the company, don’t hesitate to pitch it to your employer. Maybe it’s another role on your team, or it might be an idea or suggestion for the current or next product. Whatever it is, pitch it! It can help your stand out and move forward in your career. 

How To Make a Pitch For Investors 

Once you decide what kind of pitch you need to focus on, you can use our tips to start working on your pitch;

Understand Your Audience

This is different from knowing your audience. You need to understand the goals and plans of your audience. You need to speak their language and sympathise with them.  When you do your research and learn about what excites them and what they want, you increase your accountability. 

Create a Presentation

Unless you need to give your audience an elevator pitch within a minute, using the help of visual aids helps your audience understand what you are talking about easily. Don’t overload your presentation with lots of information. Make it brief and appealing. It will help your audience follow you. 

Read our article to learn more about how to create a pitch deck presentation for your potential investors. 

Practice Your Pitch 

Improvising by looking at your presentation may actually put you in danger. Have a solid plan, know what you are talking about and how much time it takes, and don’t exceed that time by rambling over the same aspect of your presentation. Using the tone of your voice effectively and time wisely is very important to give a successful pitch. 

Read our article to learn more about how to plan a strong pitch deck. 

Use Story-telling

Story-telling can be a very effective tool to draw a picture of a situation where your product or business plan is useful. When you give more information about your target group, where, when, and how to use your product, problems and solutions, your audience develops a better sense of your idea. Research your audience, learn what they care about, and create your story accordingly. 

Talk About Customer Acquisition

When you talk about a business plan or launching a product, you talk about it hypothetically. You need to define your target group, how to reach them, which mediums will you be using, how much it will cost and how you will measure your success. You need to calculate your customer acquisition costs and where to advertise your product. If you want to be convincing enough to your potential investors, you need to show them that you know how to reach people and make sales. 

Let Them Know About Your Exit Strategy

Your investor would probably like to know what is your exit strategy in case of a negative scenario. When seeking big investments, it is important to inform your potential investors about your targeted market, expected profit, and long-term plan, as well as your backup plan and potential loss in the event of bankruptcy.  

Long Story Short

Preparing a solid business pitch requires strategic planning. You need to identify which type of pitch you should focus on. To give a good and strong pitch, you will need to include different aspects of your product and its benefits, and give your potential investors why it is with investing in. With good planning and enough practice, you can convince them of the value of your product, receive enough funds and start building your product. 

About the author

EWOR is a school conceived by Europe’s top professors, entrepreneurs, and industry leaders. We educate and mentor young innovators to launch successful businesses.

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