4 – Prototyping

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Welcoming Message

Hi, I’m Florian Huber. I’ve created this module based on what I have learned from being involved in prototyping hundreds of products and ideas over the past decade. I hope you find this helpful in your endeavours.

Your Expert for this Course

Florian works as a business design lead at PwC IXDS, one of Germany’s leading innovation studios. Previously, he built up and led the Academic Program for Entrepreneurship, the flagship entrepreneurship and design thinking education programme of the Munich University of Applied Sciences (MUAS). Florian received his PhD for his research looking into how entrepreneurial teams successfully utilize design thinking. He teaches courses on prototyping at the University of St. Gallen as well as on entrepreneurship and design thinking at the Strascheg Center for Entrepreneurship in Munich.

About this Course

This course teaches you the three main components you need to understand when prototyping: Desirability, Viability, and Feasibility. You’ll learn how to develop prototypes quickly, how to avoid common mistakes, and how to test your prototypes. Lastly, I’ll share a couple of different prototyping techniques with you, such as ‘Wizard of Oz Prototyping’ and ‘the Fake Door’.

Your Main Challenge

Your main challenges in this course will be to identify the most critical assumptions in your current business ideas and translate these into prototypes and experiments to validate or disprove your assumptions.