1 – Customer Discovery

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Welcoming Message

Hi, I’m Alex “Mr. Design Thinking” Grots. I created this course to help you identify true customer needs before and after you build your products.

Your Expert for this Course

Alex Grots has been founding companies since decades. He is an active business angel and, most recently, the co-founder of ProGlove, an industrial engineering company that counts hundreds of employees and has raised over €50 million in capital.

He is the initiator of Impact Week, a non-profit program that promotes innovation and entrepreneurship in developing countries through design thinking.

Moreover, Alex has been the Managing Director of IDEO Europe. IDEO is the world’s most renowned design and product agency. The firm has invented the term ‘Design Thinking’ and has been responsible for e.g. designing the computer mouse.

About this Course

In this course, you’ll learn about the key methods of understanding customer needs. Understanding true customer needs is not easy. As you’ll learn in this course, customers will lie to you, give you their worthless opinions, and misguide you drastically. This course is about the art of deriving customers true needs from your conversations with them.

Your Main Challenge

Your main challenge will be to derive key customer insights and use the frameworks in this course to synthesise them properly.