It can be hard to come up with new ideas or solve a problem. When running a business, you might run into problems that aren’t easy to solve. But some strategies and a structured organizational strategy can help a company get around possible problems and come up with creative solutions to the challenges. Read on to discover the benefits of brainstorming for businesses.

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What is Brainstorming?

Let’s start with what “brainstorming” means before we talk about what it is. Brainstorming is a way to get people in a group to think of new ideas. To do this, they get rid of anything that could stand in their way.

When looking at the brief history of brainstorming, Alex F. Osborn coined the term brainstorming in his book Applied Imagination: Principles and Procedures of Creative Thinking. And then, the word expanded its area of use and discourse.

What Are the Types of Brainstorming for Businesses?

Nominal Group in Brainstorming

Employees or people in a working group may be asked to come to an anonymous session to come up with ideas. Everyone writes their thoughts anonymously, which makes people feel more comfortable. The same people gather ideas and vote on them. After this step, the most important ideas will be sent back to the group or smaller groups for more brainstorming. This is done again and again. The results will be close to the best ideas that could have been thought of.

Mind Mapping

This method is helpful, and it’s easy to “turn on the light” for ideas that are well-thought-out. One idea is put at the centre of the map to start the process. Each person in the group, employee, or participant comes up with their own ideas about the subject on their own. Their ideas might be about a subtopic or the main topic that needs to be developed, or they might be closely related to the main topic. 

On a map, lines connect all of these ideas. The same thing is done for each subtopic. Mind mapping is a way to come up with ideas that might be helpful for people who think visually. It’s a great way to keep track of everyone’s ideas, build on those of others, and see how they all fit together.

Group Passing

The idea of building up is at the heart of the group passing technique. In a working group, each person writes down their own ideas about the subject or main topic. This piece of paper is given to the next person so that they can add their own ideas. 

There are a lot of different ideas about the same main topic, and the origins of each thought can change as time goes on and new ideas from other people are added. This will keep happening until everyone has written their first paper. It lets all participants see how their ideas have changed and the main ideas that have come up as a result of the group thinking process.


Sometimes asking a question is a much more effective way to understand the problem than finding an answer to it. Questioning or Questorming Brainstorming is based on this very simple idea: brainstorming questions, not answers or solutions. 

These questions will help you figure out how to use this method in your business. A question is raised by the guiding plan. Then, they try to come up with a question to answer the first one. With the questionnaire method of making a point, this is the best answer. This strategy gets more people to take part because no one has to come up with answers.

Free Writing

Free writing is a way to come up with ideas in which the writer writes everything they can think of about a topic in one piece of prose. In this way, you don’t need to worry about form, style, or even grammar, in the hopes that one will lead to another. This method is good because it helps you think of ideas when nothing else does.

Rapid Ideation

Before any ideas are talked about, evaluated, or built on, this method has everyone write down as many ideas as they can in a certain amount of time. During the time-out, each piece of writing is brought together and read to the group.

 Rapid ideation is like free writing in that the purpose is to just let your thoughts flow onto the page without judging or correcting them and see what you come up with. One benefit of rapid ideation is that everyone can take part in this brainstorming method by sharing their first ideas about the topic.

These five techniques can be useful both to develop ideas and solve problems in your business. However, there are some challenges to overcome. 

Which Challenges Can Arise During Brainstorming Sessions? 

Production Blocking During the Sessions

Because only one person can submit an idea at a time, other people may forget about it or not share it because they think it’s no longer important.

Diehl and Stroebe’s article says that a major reason is that production is being stopped. During a group discussion, this is when one person stops or stops others from giving ideas. When one person in a group talks about the topic or their own creative work, it could stop the other people from thinking of ideas.

Personality Characteristics of Participants

There are a lot of things about people that can affect how creative they are during a brainstorming session. This can become a challenge for employers. Some major characteristics are being an extrovert or an introvert. 

These two different poles can be the main reason for facing difficulties with group brainstorming. An extrovert might be more active and talkative, while an introvert might find it hard to come up with ideas and share them.

That’s a Wrap on Brainstorming for Businesses

Every group can find a method of brainstorming that works well for them. You can get started by experimenting with a variety of strategies while keeping the characteristics of your team in mind. There are tools made just for brainstorming that might help you organize your ideas and change them as you see fit.

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