Today, over 4.48 billion people have access to social media platforms. Most of us are online on social media even when we are walking down the street, taking a bath, or sitting at a café. With one finger movement, we find ourselves scrolling down Instagram, watching TikTok videos, or checking other platforms where we encounter innumerable amount of marketing strategies on social media.  Many companies use the power of these strategies and targeted advertisements to promote their business.

What’s Social Media Marketing?

Social media marketing is a type of digital marketing where you employ different social media platforms to promote your business and reach more customers. In the past decade, social media has gained an undeniable and effective role in the future of companies. Even though old-school marketing strategies are still applicable and necessary, the power of social media platforms is increasing day by day.

We gathered different ways to promote your business on social media strategically and effectively. Keep reading to learn how to employ social media platforms for marketing. Or, for more insights from experienced entrepreneurs, sign up for our EWOR Platform and gain access to over 17 courses and a plethora of resources.

Tips to Promote Your Business on Social Media


Have your own branded hashtags. It will not only help people find you on social media easily, but also you will be using it as your slogan. You need a memorable, meaningful, and creative hashtag that will bring people to your profile. 

Think about how Nike uses the slogan “Just do it” as their hashtag. When you search #justdoit, you are directed to millions of posts about Nike and its products on different social media platforms. Besides, it has also become a meaningful social act that motivates people to be more active in their lives, and engage in sports and a healthy lifestyle. 

Emails & Newsletters

Many people check their emails first thing in the morning. No one likes to encounter spam or emails that are full of advertisements that are not personalised. When you send personalised emails and newsletters starting with “Dear xxx (the name of the targeted person),” it is more likely that it won’t end up in the trash. 

Moreover, sending newsletters keeps your customers updated about the changes, novelties, or upcoming products. The more you make them involved with your business and provide them with information, the more trust they will have in your company and product. This can directly influence them to recommend it to other people.  

Giveaways & Discounts 

It is one of the most popular and easiest ways of gaining followers on social media platforms. Besides, it is one of the key advertisement strategies that never grows old. Companies used to send free samples or codes for discounts in the mail to promote their product. 

Now, it has also become a very popular strategy to share discounts on Instagram stories or share announcements for giveaways on your feed. 

Blog Posts

When you start publishing blog posts on your company’s website, you inform your customers and potential investors about the different aspects of your product or offer them related content. Moreover, by publishing SEO articles related to your company’s field and product, you will increase the traffic to your website and appear early in the Google search. 

Create an Ambassador or Loyalty Program

One of the best ways to promote your product is to make your loyal customers or influencers talk about them. Finding brand ambassadors requires time and money. You can send free samples to influencers or famous people who have a good social media presence. However, you may need to pay them for advertising your product on their feed or stories. 

You can also send some free samples or discounts to your loyal customers and ask them to promote your product on their social media accounts. Once you start with small steps, it will eventually lead to bigger ones. You can also detect loyal customers with a good social media presence and number of followers and offer them to be your brand ambassador.  

Create Targeted Ads

You can create your targeted ads on Facebook and Instagram. You can arrange the spectrum and choose what age range, gender, etc. is in your interest group. Likewise, you can take advantage of Facebook’s audience data, which stores people’s interests and shopping habits, and show you targeted ads according to the websites you visited. 

Create Videos, Reels, Stories

You can create your own channel on YouTube, open a TikTok account to follow trends and create your own short video, and share Instagram Reels or stories to promote your business. Many people spend their time watching YouTube videos or short reels on Instagram and TikTok rather than reading long blog posts. 

Repeating a trend on TikTok or sharing reels on Instagram increases your chances for visibility to others. You get visible to people that are not following you, which may directly help you get more recognised and grow your followers. You can also use these platforms, as well as YouTube, to invite influencers or loyal customers to share their user experiences. 

Different Platforms to Use the Power of Social Media

Instagram: You can change your account into a business account and use it to promote and reach people from different parts of the world. Instagram has become one of the most popular platforms for ambassador and loyalty programs and influencers. 

Read our article to learn how to use Instagram to build a successful business. 

TikTok: It has become one of the most highly used social media platforms since the outbreak of the pandemic. You can create short videos, follow and do the trends to increase your social media appearance, and reach millions of people. 

Facebook: Even though it is slowly getting old-school, Facebook is still a great platform for long posts and reaching people from different parts of the world. It’s budget-friendly and has highly customisable ads and audiences.

LinkedIn: You can interact with people who are in the same field of business, and find investors by promoting your product and talking about your business with a detailed post. 

YouTube: You can create your own videos to inform your customers, and invite people to your channel to talk about user experiences. 

Even if you don’t want to spend a lot of your time promoting your business on social media, there is also the possible to pay for advertising there. This in itself will still help increase brand awareness should it be a feasible option for your company.

Long Story Short, Promote Your Business on Social Media

Engaging with different social media platforms helps you promote your business to more people and reach a certain targeted audience easily. You can use the most popular social media platforms such as Instagram, Facebook, TikTok, YouTube, and LinkedIn as your digital marketing strategy and take a contemporary step. 

About the author

EWOR is a place where the most extraordinary people find the education, network, and capital to solve the world's biggest problems. Our unique combination of an entrepreneurship academy and early-stage VC (up to €150K investment) firm was built for founders by founders, creating an unparalleled community for like-minded entrepreneurs and over a dozen unicorn founders who are building impactful tech companies.