Advertisements tailored to suit your customer’s needs are known to promote your business more successfully compared to traditional advertisements. In addition, in a world where most internet users are connected to each other via social media platforms such as Instagram, investing in targeted ads would be a smart choice for your pocket and time. In this article, we’re going to learn more about how Instagram promotion can help your business grow.

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How Does Instagram Promotion Work?

Instagram is one of the most famous social media platforms in the history of the Internet. With more than 1 billion users, Instagram has access to a massive audience who might be interested in your services or products. So, it’s important to know how you can promote your business to optimise your ads on Instagram and make the most out of your advertising budget. But how can you really shine a spotlight on your business’ Instagram page?

Here’s what you need to know:

Step 1: Create a Business Account

To start your Instagram promotion, you’re going to need a business account. If you already have an Instagram page, you can easily change it to a business profile. Simply go to Settings > Account > Switch to business profile.

Don’t forget to link your website on your profile. You can also add custom buttons, including:

  • Contact Us
  • Book
  • Message
  • Reserve

With an Instagram Business account, you’re going to have access to various features such as in-app ad creation, shopping tools and the Professional Dashboard.

Step 2: Make Your Own Hashtag

Hashtags are usually associated with Twitter, but you can use them to boost your content on Instagram as well. First, you need to make at least one unique hashtag for your business. When posting about your business, use at least three hashtags (including your unique one) that describe your product or service. For an extra boost, try to encourage your followers to use those hashtags and post about your business. That way, you can reach out to more potential customers who might not have heard about your services or products yet. 

Step 3: Turn Content into Ads

Instagram uses people’s locations, interests, and personal preferences to successfully deliver the ads to those who are most likely to click on them.

After posting some content and growing your community, you probably have a good idea about your most popular posts. When you choose to promote a post, you can use the View Insights options to see how well your post has done before. Start with most-liked posts and turn them into Instagram ads.

Before promoting the post, you have the option to select your goal from the following: 

  • More profile visits
  • More website traffic
  • More promotion views

In addition, you can choose your target audience or allow Instagram to do that automatically. Lastly, select your budget and the duration you want the promotion to last.

Step 4: Entertain and Engage

Remember that social media is about keeping the audience engaged so that they are more likely to return to or look for your content. Instagram promotion isn’t all about creating new ads. It’s also about engaging with your community. Post interesting stories and reels. Respond to direct messages and communicate with followers in the comments, so you can build trust within your community. 

Tips on Successful Instagram Promotion

Advertising on Instagram is easy, you don’t need to know all the ins and outs of graphic design and advertising tools. With all that said, Instagram’s environment is highly competitive, and it’s crucial for you to know how to stand out. Here are some tips to help you successfully promote your business on Instagram:

Know How Much and When to Post 

There’s no limit to the number of posts or stories you can share each day. But that doesn’t mean that you should post too much. On average, try to post between 1 and 3 posts per day. Likewise, you should keep in mind the best times to post on Instagram. The best times for posting content (stories, reels, and posts) differ from one region to another, but there are also time slots with high global engagement. If you post during the time when global engagement is at its highest (some sources suggest from Monday to Thursday 9 a.m.-12 p.m.), you are more likely to receive engagement for your content. 

Cooperate With Matching Businesses

As a way of networking, you can contact businesses on Instagram which offer services and products that complement yours. You can ask them to post about your business or tag your profile in their posts, and you can do the same for them. By doing that, both of you can expand your communities and have more engagement on your content. 

Publish Your Instagram Content on Your Website

If your business has a website, what could be better than showing that your customers are satisfied with your business via your Instagram content? People are more likely to trust a business if they see real people using the service or product, compared to edited pictures taken in studios, so if you have received positive reviews on your Instagram and have videos or photos of customers using your service or product, don’t hesitate to share them on your website. 

Think Outside the Box

Creativity is a key element of business promotion. Try to keep your Instagram feed full of creative content involving your product or service. Start out by making a fun and catchy hashtag, and echo the hashtag on your feed by posting relevant content. Keep your content original and soon enough you’ll be noticed by customers who are tired of seeing repetitive content and have an eye out for originality. 

Work With Influencers

If your budget allows it, you can work with influencers and benefit from influencer marketing. Influencers generally have a large follower count and high rates of engagement, and if they promote your business, it is likely that you’re going to reach an entirely new group of users. Working with an influencer can be a little pricey, but your business will be seen by more people and the number of your followers will grow. 

Do a Giveaway

Giveaways are great for Instagram promotion. Every once in a while, you can host a contest or giveaway to attract more followers. Contests and giveaways only cost as much as the product or service you are offering for free, and in return, you’ll receive many more likes, tags, comments, engagement, and followers. 

Final Words

Instagram’s promotion is one of the most effective ways of advertising your business. By simply creating a business account on Instagram, you gain access to various options for promoting your business and reaching out to new potential customers. Keep in mind the steps and tips introduced in this article to make the most out of your business’s Instagram account.

About the author

EWOR is a place where the most extraordinary people find the education, network, and capital to solve the world's biggest problems. Our unique combination of an entrepreneurship academy and early-stage VC (up to €150K investment) firm was built for founders by founders, creating an unparalleled community for like-minded entrepreneurs and over a dozen unicorn founders who are building impactful tech companies.