Nowadays, social media is an integral part of businesses. It’s used to promote or communicate with customers, and it impacts how fast the information spreads. It is a quicker and cheaper way to introduce or advertise your products or services. This is why many businesses incorporate social media in their marketing strategies to increase engagement. 

This article tells you about the importance of social media marketing, and how to create a social media start-up.

Why Is Marketing on Social Media Important?

Social media websites welcome nearly 4.48 billion people. People use the top 3 social media platforms daily: Instagram, Facebook and YouTube. It’s no wonder why social media marketing is very effective for businesses. So, how does it help your business?

It creates brand awareness. Business owners find this the most important factor to market their products on social media. A lot of global brands use Facebook or Instagram to market their products and create brand awareness. Brand awareness is essential to manage your brand. Here is another post from our blog on how to manage your brand successfully.

It provides direct and healthy communication with customers. It is very important to have clear communication in every relationship. You can talk to your customers directly on social media platforms. Every customer likes to get in touch with the brand instead of dealing with a middle man.

It helps you be seen more at a lower price. Many start-ups try to limit their expenses in the beginning. It is wise to spend less money on marketing before you grow more. Social media marketing is not free but is way cheaper than other media. 

Are you interested in creating a social media start-up? Here are seven steps to follow.

Discover Your Area of Interest

Figure out where you want to make a breakthrough: What are you interested in? And what service addresses the social media shortage in your field of interest? Teenagers usually represent a large portion of social media users. This is why it’s more favourable to identify a niche where young people and trends merge.

As an entrepreneur, you should create a promotional page for your product or services. On this promotional page, describe in detail your offerings, what you do, and what would customers benefit from if they used your services. This will attract visitors to your website and fuel their curiosity. 

Find The Best Product/Market Fit

Your area of interest is not always what your audience needs. Make sure that you meet the needs of your audience with a step-by-step process. Be flexible and open to new ideas. The final product can bring you more success, even though it is not what you imagined. 

Finding the right market can be crushing in the beginning. However, you can overcome this with the correct strategies. When you are sure of your product/market fit, focus on your target audience. 

Identify Your Target Audience

Identifying your target audience is the backbone of your success. If your network spends more time on Facebook, switch to this platform rather than use Twitter, for example.

It’s helpful to remember that each medium has its own set of features when it comes to utilisation. This is where social media start-ups come into play.

It’s important to learn about and master the features of the social media platform that your target audience uses the most. Knowing these features keeps you a step ahead. For example, using a lot of hashtags in Instagram posts is a key feature to get interaction. Make sure the hashtags are relevant to the post, though.

The target audience can become potential customers. The number of followers on social media networks is imperative to give you more visibility. Your venture won’t succeed if you have many uninterested followers. 

Share posts that will meet the expectations of your target audience. Create the best possible impression of quality and professionalism among your followers. This allows you to make effective use of social media and boosts your success.

Identify Your Target Social Media Platform

There are social networks with over a billion subscribers now. Although Facebook, Instagram, and Twitter are the most famous ones, other platforms are also used. When it comes to social media start-ups’ preferences, it’s best to go with a medium that has potential and allows effective communication. 

You won’t have the same degree of success on every social media account. So, rather than appearing on all social media networks, prioritise the social media platforms where you can best express yourself, reach many users, and be effective.

Your target audience may not see your content at all if you don’t share it at the right time. First, use analysis tools to estimate your target audience’s active hours. Second, post at the most appropriate moment. In this highly competitive digital world, don’t expect your target audience to find you. You need to identify them, be noticeable in their environment, interact with them, and try to win.

Introduce Your Content

Setting a standard for the language, tone, and graphics to be used helps ensure that your posts are consistent with your brand. Every piece of material that integrates with your brand will help you build and preserve it.

When content marketing is done right, your content can have a snowball effect on the growth of your business over time. Recognise business potential as you research how to grow your business.

Produce Relevant Content 

Creating high-quality content is an effective marketing strategy. Regularly publishing SEO-compliant articles enhances visibility and ensures that your product stands out. The most important element to remember is that the content should be entirely original.

Don’t share posts promoting your products and services only. That would become a stereotype, and you’d risk losing your followers’ interest. Include news, developments, and users’ feedback about your products and services. That’s a more effective technique to prove your company’s potential than just talking about it without showing it.

Track Your Data

When you start posting your content, keep an eye on the social metrics as well. See how much engagement, views, and impressions it creates. Pay attention to posting hours. Don’t post your content when most of the audience is offline. 

It is easy to understand what to do and what not to do if you regularly review the social media metrics for your content. Analyse your data and decide what and when to post. 

Answer Possible Questions

Social media communication is a limited form of communication. It lacks the framework and rules that face-to-face conversation gives. Before becoming a potential customer, your followers will first ask a few questions, for which they expect convincing answers. 

Entrepreneurs can also gather feedback about their products by asking open-ended questions and creating surveys. This method gives room for effective feedback and improvement. Therefore, products become more successful with the exchange of ideas.

Select all the posts you’ll share from your social media accounts carefully. Deleting a post will leave a bad impression. Post contents that you won’t need to remove later. Look through other accounts and spot any similar variations of your work. You’ll gain more experience if you’re aware of what your competitors are doing.


Creating publicity for your project is highly important. You can offer an avant goût for your services to arouse people’s interest and build anticipation. An avant goût allows your audience to have a sneak peek at your service. Raise reasonable expectations that you can meet. Be prepared to handle the problems that may arise when your product or service is released. 

Many brands post on social media platforms to promote their products and services. These are social media advertisements. People who want to sell their products to internet users frequently prefer social media marketing. With the rise of digitalisation, brands, institutions, and organisations have turned to social media advertising to reach a larger audience in less time. Companies use social media advertising to establish a successful marketing strategy on a low budget. Here’s an article on our blog called “The Basics of Social Media Marketing” that explains the term in detail.

The advantages of social media advertising include:

  • Reaching many people in a short time
  • Using a low budget
  • Determining the target audience effectively and easily
  • Creating different types of advertisements according to the target audience
  • Analysing the effectiveness of ads
  • Increasing brand awareness and engagement on social media. 


Social media plays a huge role in our lives, and it’s up to us to use it wisely. Social media start-ups are vital in entrepreneurship, and by following these steps, you can harness the power of social media in your business.

Before you put your start-up on social media, you need to determine the suitable channels, the position, and the language of your target audience in the channels, and the behaviours of your prospective competitors. If you follow these steps, you can achieve maximum efficiency and be more successful.

About the author

EWOR is a place where the most extraordinary people find the education, network, and capital to solve the world's biggest problems. Our unique combination of an entrepreneurship academy and early-stage VC (up to €150K investment) firm was built for founders by founders, creating an unparalleled community for like-minded entrepreneurs and over a dozen unicorn founders who are building impactful tech companies.