Imagine having access to a pool of resources, valuable insights, and a wider network of support that can propel you towards success in any field. The secret? It’s not just about what you know, but who you know. Welcome to the world of social capital, where relationships and trust can make all the difference. 

In this article, we explore the power of social capital and how you can harness it to achieve your goals and maximise your potential.

The Importance of Social Capital for Entrepreneurs

Entrepreneurs who have strong social capital enjoy many benefits. For example, they may have access to new business opportunities, gain valuable insights and advice, and be able to tap into a wider pool of resources and support. 

Besides, social capital can help entrepreneurs navigate challenges and overcome obstacles. When facing a difficult situation, entrepreneurs with strong capital can draw on their network for guidance, advice and support. 

Types of Social Capital

  1. Bonding Capital: This type of capital is formed between homogeneous groups, i.e. people with the same objectives and tasks. For example, people who work in the same organisation form bonds and associations.
  1. Bridging Capital: This type of capital is formed between heterogeneous groups, i.e. the main interests may be different, but there can be some commonalities. For example, a dance group and a music band collaborate to conduct an event.
  1. Linking Capital: This is the bond between a citizen and a government official, or bonds between people at different levels of power. 


A study in the New York Times shows that friendships between rich and poor reduce poverty levels. It analysed 72 million people in the U.S. and their Facebook friendships. 

It showed that if a poorer child grew up in a community with 70% of friends were wealthy, the poorer child is likely to earn a 20% higher income. Thus, even if not conscious, networking positively influences society. 

The Benefits of Social Capital

Social capital has many benefits for individuals and communities. Health outcomes are one of the most significant. People with strong social networks tend to live longer, have better access to healthcare, and experience less stress and depression. According to the survey given to 13-18-year-old students in Sweden by the National Library of Medicine, low social capital and low social trust can increase depression and other mental health issues. 

Through social capital, entrepreneurs can access information, resources, and support. Facebook gives many advantages to users, serving as a social lubricant for those who otherwise have difficulties forming and maintaining connections with others. 

Additionally, social capital is essential for building stronger, more resilient communities. It helps to create trust and cooperation, which can lead to more effective problem-solving and conflict resolution.

Furthermore, students with strong social networks usually perform better, are more motivated, and graduate from college earlier. 

Strategies for Building Social Capital

Building social capital takes time and effort, but it can be a worthwhile investment for entrepreneurs. Here are some strategies for building social capital:

Connect With People You Know

Connecting with known people is a great way to build social capital. Start by reaching out to people you know like, colleagues, friends and family. Schedule regular catch-up calls or coffee meetings to stay in touch and maintain the relationship.

You can also look for ways to collaborate on projects, which can help deepen the relationship and build trust. 

Additionally, consider introducing your contacts to others in your network who may be able to help them, as this can help strengthen your bond and show your willingness to provide value.

Join Professional Associations or Industry Groups

Joining professional associations or industry groups is an effective way to build social capital. These groups provide a way to connect with others in the same industry, learn from their experiences, and stay up to date on industry trends. 

Participating in industry groups can help you show your expertise and thought leadership, which can enhance your reputation and credibility within your industry. 

Engage in Online Conversations

These communities provide a space to share knowledge and ask questions, as well as provide a way to build your reputation as a thought leader. 

By participating in online communities, you can connect with others and build relationships that can help you achieve your goals. 

Volunteering for Community Organisations or Participating in Mentorship Programmes

Individuals engage with their community, meet new people and establish relationships by volunteering in community organisations. Additionally, it provides valuable skills and experiences that are useful for personal and professional growth.

Mentorship allows individuals to learn from experienced individuals in a particular field. It also provides a platform for networking and building relationships.

Thus, participating in community initiatives builds not only social capital but also contributes to the betterment of society.

Measuring Social Capital

Measuring social capital can be challenging, but entrepreneurs need to understand the value of their networks and relationships. Some ways to measure social capital include: 

Counting the Number of Connections You Have In Your Network

While the size alone is not always indicative of a network’s influence or ability to leverage its relationships, it can be a useful indicator of a network’s potential.

To estimate the size of your network, you can start by compiling a list of your existing contacts, including friends, family, and colleagues. Identify any gaps in your network and think of ways to fill them by attending networking events, joining industry groups or participating in online communities. 

Focus on relationships that are beneficial and build trust and respect when you build your network. It’s important to focus on quality over quantity. 

Assessing the Strength of Your Relationships With Those in Your Network

Trust, reciprocity and mutual respect build strong relationships. To determine the strength of your relationships, check factors such as:

  • How you communicate with your contacts.
  1. Regular communications such as checking in with contacts via email, phone or social media. This helps maintain relationships and keep individuals up-to-date on each other’s lives. Also, attending social gatherings and events provide opportunities for face-to-face interaction.
  2. Offer help or support when needed. It includes sharing resources, providing recommendations or offering to lend a helping hand. This way, individuals strengthen their relationships and build trust with their contacts. 

So, effective communication involves active listening, showing interest and being willing to provide support. 

  • The depth of your conversations.

Individuals establish a deeper connection by engaging in discussions that go beyond small talk. By delving into personal or intellectual topics, individuals understand others and lead to finding shared interests and goals.

This leads to collaborations and partnerships. It expands knowledge and generates new ideas and innovations with a positive impact on society. Yet, it’s important to maintain others’ respect. 

 The level of support and help you provide to one another. 

When individuals provide help and support to their contacts, they build trust. It also strengthens relationships, leading to a stronger and more resilient community.

This support comes in various forms, including providing advice, sharing resources, etc. But, it’s important to take care of other people’s needs, while also being willing to offer support.

Additionally, you can look for signs of mutual benefit and shared goals, as well as opportunities for collaboration and partnership. 

By assessing the strength of your relationships, you can identify areas for improvement and take steps to strengthen those connections over time, enhancing your social capital and expanding your opportunities for success.

Evaluating the Level of Trust and Reciprocity in Your Network

Social connections and networks can create the value of the concept of social capital. Assess the degree to which people within the network engage in beneficial exchanges of resources, favours, and support to check reciprocity.

High trust and reciprocity in a network show strong capital that can create growth opportunities, build communities, and promote development.

It’s All About Who You Know and How Much Fun You Have With Them

Social connections and networks create a vital resource known as social capital. Trust, reciprocity, and mutual support among individuals and groups generate the value that social capital encompasses. 

Examining the strength of relationships within a community or organisation can test its social capital level. High social capital leverages opportunities for personal and professional growth, build strong communities, and promotes social and economic development. 

Understanding social capital and building strong relationships help individuals and organisations harness the power of social connections to create positive change and thriving communities. 

About the author

EWOR is a place where the most extraordinary people find the education, network, and capital to solve the world's biggest problems. Our unique combination of an entrepreneurship academy and early-stage VC (up to €150K investment) firm was built for founders by founders, creating an unparalleled community for like-minded entrepreneurs and over a dozen unicorn founders who are building impactful tech companies.