Mass mailing tools, also called bulk mailing, offer customers the possibility to send hundreds of emails at once at fair prices and without their emails ending up in the spam folder.
Mass mailing is a marketing strategy. Today, many companies use these services to remind their customers about upcoming events, sales or campaigns. Sound interesting? Then read on to learn how to find the right one.
What Should You Look For in The Mass Mailing Services Before You Choose One?
Like many services, mass mailing services provide features for their customers. We picked three essential aspects for you to look for before choosing one service.
For the majority of the mail services, you need to subscribe to them monthly. However, not for all of them. Some services let you send X numbers of emails daily for free.
The price arrangement is based on your contact numbers. Contact number means how many email accounts you have in your contact list. Some services give you a price per contact person, so you need to calculate the price you need to pay. Other services have already fixed prices for Y contact numbers. You can start with the basic service if you’re a small business. Once your contact list grows, and you need to reach more people, you can upgrade it.
Many of the services offer Z days of free trials. Before you subscribe to one of them, you can check whether you’ll like it or not.
You might need guidance while setting up software, your emails might end up in the spam folder when they shouldn’t, or the system might crash and affect your contact list.
In all these cases, you need good and reachable customer service. Things can always go wrong; it’s normal, but it’s good to know that there are people ready to help you solve the issues.
When it comes to software, look if it has a smooth setup, it’s not over-complicated, and it’s easy to use by everyone.
After the setup, you need to check how to use the software itself. You wouldn’t like to spend hours and days learning it. It should be user-friendly and ready to use.
Advantages of Email Marketing
It’s faster when we compare email marketing with traditional (print) marketing. You don’t need to print the ads. Many mass mailing services already have templates so that you can choose one of the ready designs. Most importantly, sending your email is one click away.
Since it’s online, and you don’t need to print your ads, you save a considerable amount of money throughout the year. It’s also good for the environment.
Mass mailing services offer advanced analytic tools; click rates and interactions can be seen. It’s hard to measure the interactions with print advertisements. You can print 1,000 ads, but you can never know how many of them went to the rubbish and how many made an impact.
Five Most Popular Mass Mail Services
MailChimp is an email marketing service. It helps you to organise your mailing list and mail marketing campaigns in one place.
MailChimp comes with four plans: Free, Essential, Standard, and Premium. With the free plan, you can access multichannel tools to help you grow your business and audience. However, you have a 10,000 email limit per month and 2,000 emails per day. MailChimp’s free service doesn’t offer customer service to its users.
MailChimp recommends Standard service to their customers. It’s $17 (€16.65) per month and comes with 24/7 customer service, custom templates, optimisation for email sending, and many other features.
In case of exceeding your email or contact limit, MailChimp charges you for that, and you can continue to use their services. However, under the free plan, after you exceed the limit, they pause it.
If you’re a small business, you can start with the free or essential plan and switch it later.
SendinBlue has four different plans: Free, Lite, Premium and Enterprise. With their free plan, you can have unlimited contacts and send up to 300 emails daily. It’s without customer service.
The Premium plan is SendinBlue’s suggestion for the customers. With premium, you get access to telephone support, marketing automation, Facebook ads, etc. The starting price for the premium service is $65 (€63.65) for 20,000 emails per month.
SendinBlue offers an easy price check on their website with a sliding bar. You can quickly check if you need to send more than 20,000 emails monthly and see how much that would cost you.
AWeber offers two plans: Free and Pro. The free plan comes with 500 subscribers and 3,000 emails per month limitations. You can access message analytics and get 24/7 customer service, email automation and many other features.
Their Pro plan’s starting price is $16.15 (€15.85) for0 – 500 subscribers. They offer monthly or annual payment options. The Pro plan has features such as an unlimited email list, advanced email automation, detailed analytics, and 24/7 customer service (Priority queue).
On AWeber’s website, you can only see the price for up to 25,000 subscribers. If you have more subscribers on your list, you need to contact them for an asking price.
ActiveCampaign comes with four plans: Lite, Plus, Professional, and Enterprise -with yearly and monthly payment options. However, they don’t offer any free plan. However, they offer 14 days of free trials.
Their cheapest plan, Lite, costs $15 (€14.70) per month for 500 contacts. With Lite, you can automate marketing and campaigns, have email templates, send newsletters and get chat and email support.
ActiveCampaign says Professional plan is their most popular one. It costs $187 per month for 500 contacts. They offer extra features like 1:1 training, in-app messaging and access for 50 users with the Professional plan.
GetResponse has four different segmented plans: Free, Email Marketing, Marketing Automation and Ecommerce Marketing. It also offers a free trial with all its features for 30 days. You can access 24/7 customer service via live chat or email.
The free plan is for up to 500 subscribers, and you can send unlimited emails. It comes with SEO optimisation and sign-up forms for the email contact list.
The marketing automation plan is recommended by GetResponse. The price for 1,000 subscribers is €54 per month. The plan covers all email marketing features, plus many other tools like advanced segmentation, contact scoring, etc.
If you have more than 1,000 contacts, you can calculate how much it would cost you via GetResponse’s online price calculator.
Even though online marketing via social media platforms has become more common, email marketing is still effective and helpful to business growth. Studies reveal in 2022, the expected number of email users will be 4.25 billion, and sent-received emails per day will reach 333.2 billion. The numbers are higher than any other social media platform users, and it has the highest Return on Investment (ROI). Email marketing and the mass mailing tools are worth trying.