Entrepreneurs incur the most risks and reap the most rewards when they start a business. In the article Defining Entrepreneurial Activity by Ahmad and Seymour (2008), an entrepreneur is someone who creates or expands economic activity by identifying and exploiting new products, processes, or markets to generate value.

Revenues, fame, and chances for ongoing growth are the rewards of successful entrepreneurship. Entrepreneurship involves taking risks and starting up a business, or doing things entrepreneurially.

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Entrepreneurial Characteristics

Entrepreneurial activity is any human action to create or expand economic activity.  It involves recognising and exploiting new goods, methods, or markets. They take place in a business environment influenced by many factors. They are economic, political, legal, social, cultural, and natural. The entrepreneur is attempting to produce value by engaging in such entrepreneurial activities. Before digging into the activities, there are two important characteristics about them:

The first one is innovation. Innovation is the core characteristic of entrepreneurial activities. Entrepreneurship has many definitions: It includes the provision of a new product, the application of a new technique and technology. The aim of opening a novel market and new form of organisation aims is to create or improve a product.

The second important characteristic is risk-taking. The phrase risk refers to the inability to predict entrepreneurial success. As a result, entrepreneurs operate under uncertainty. The results of many decisions they must make is quite unpredictable. Hence, many of the actions they take depend on their belief in innovation. They depend on the awareness of the business context in which they operate.

Activities In Entrepreneurship

Sponsorship of Non-Profit Organisations

Many local groups are searching for corporate sponsors. They help pay for significant events and administrative expenditures. They will assist you in getting recognition in the community. Furthermore, they will promote your charity via their marketing efforts. As a big sponsor, you may want to upgrade the organisation in your marketing collateral. It provides you with connections with other people and the community. You promote your business by becoming a sponsor.

Contributing To The Local Economy

By being a part of the local economy and contributing to it, will add value to your position in the market. This participation will contribute to your business’s economic and social output. All in all, local investment in the market will return because of economic and social capital. Cultivating solid relationships with vendors and partners might establish a good reputation.

Promoting Local Businesses

From the article 5 ways entrepreneurs can enhance local communities , you may take the lead in promoting other local companies through co-marketing initiatives or recommendations. You have to be an attentive player in the local economy’s ecosystem. Encourage your clients to support local companies that complement yours. This might result in the reciprocation of both parties. You commit to selling and marketing to the same clients. This idea generates a sense of community among company owners. The third one is about contributing to the local economy.

Creative Marketing Strategies

Marketing refers to a firm’s actions to promote the buy or sale of a product or service. Advertising, selling, and delivering things to customers or other businesses are all part of marketing. Business marketing strategies play an important role in determining a company’s economic situation. Creative promotion and inspiring advertisements can help enterprises to escalate in the market.

Market Research

Market research produces the feasibility of a new service or product via direct customer study. Your business can use market research to identify its target market and gather consumer feedback about the product or service. Market research ensures that customers get the right products. You can use studies such as surveys and reviews, product testing, and focus groups for this.

More About Entrepreneurial Activities

Entrepreneurial activity does not have economic consequences. Entrepreneurship has significant social and cultural influences. It is possible to affect both the narrow economic environment and the broader social, cultural, and environmental setting, say Ahmad and Seymour (2008), Defining Entrepreneurial Activity.

Besides, entrepreneurial activity comprises entering new markets, developing new goods or services, and innovating various commercial operations (unique needs, new capabilities, new products/services). Entrepreneurial activity can thus be related to both organic and acquisitive decisions. The critical question is whether the activity entails a new entrance and action.

Entrepreneurship as a Curriculum

You could develop skills that could be helpful for doing business as an entrepreneur. The skills may include: calculating, communication, delegating, conceptual thinking, practical and technical knowledge. Entrepreneurial skills’ education might be at the centre of interest for entrepreneurship classics, who have contributed to the entrepreneurship education conception. The latter applies to vocational secondary education and professional higher education. Yet, learning this kind of education might start much earlier in institutions.

A school’s curriculum and study materials are equally important, as well at universities. Young people must be taught earlier about the main principles of entrepreneurship. Knowledge transfer depends much on the teacher’s skills and knowledge of entrepreneurship. Their will to make the course exciting and attractive makes the course exciting. The relevant literature might refer to the importance of the three factors. That is, being a creator, enterpriser, and investor.

Impact of Entrepreneurship

Every so often, there is a necessity to start a business i.e. forced entrepreneurship. For example, there is a lack of work or no opportunities; working for someone does not pay a living. This is typical of a total or low-qualified workforce and countries with a shared living standard. An opportunity-driven start-up is called a creative entrepreneurship. This is typical of a total or low-qualified workforce and countries with high living standards.

According to the author, the ratio varies by country and period. Creative entrepreneurship is, as a general rule, dominant in developed countries. However, it should be noted that in recession times, the amount of forced entrepreneurship is increasing. The authors believe that Estonia’s latter indicators are somewhat more important than those in other countries.

Entrepreneurship activity can be assessed in various ways. Particular indicators of entrepreneurship activity are:

  1.  Entrepreneurship activity index
  2.  Entrepreneurship as a career choice
  3.  Number of enterprises per 1,000 people
  4. A percentage of economic active businesses


To sum up, entrepreneurs are essential in every economy. They are innovators, providers of new ideas, items, services, and businesses or operations. Entrepreneurs engage in these types of activities to create value. Some activities to help build value for the business and capital. They help by being a sponsor of non-profit organisations, contributing to the local economy. They promote local businesses, find creative marketing strategies, and excel in market research. Additionally, they may understand the market requirements and bring innovative ideas to market.

About the author

EWOR is a place where the most extraordinary people find the education, network, and capital to solve the world's biggest problems. Our unique combination of an entrepreneurship academy and early-stage VC (up to €150K investment) firm was built for founders by founders, creating an unparalleled community for like-minded entrepreneurs and over a dozen unicorn founders who are building impactful tech companies.