Suppose you have a business idea, but you don’t have the money to pursue your dreams. Will this stop you from chasing your dreams? Are there any alternative ways to start a business with no money? Is capital essential for starting a business?

The answer is not necessarily. Learn how to start a business with no money in this article!

What is Capital?

Before we tell you our tips, we should clarify what capital is first. Capital refers to funds used to start a business. It’s cash that you can put to work for investment purposes. The terms ‘capital’ and ‘money’ are related. Yet, they aren’t interchangeable.

You have a great business idea without any capital. It doesn’t mean your entrepreneurship career is over. All you need is to smartly handle your business strategy. 

These six pro-tips can help you along your business journey, even if you’re broke!

Conduct Market Research

Before starting any business, research the current market trends. Different cultures and societies approach business models differently. Your research is going to take some time and effort. However, it’ll pay out in the long run.

First, you ask yourself, out of all the things you enjoy doing, does it agree with your business idea? If yes, then don’t think twice!

You can also look into other business models. See how they operate and how you can incorporate them into your business. You could observe the way they raise a market issue and solve the problem. Think about how you can apply these to your business model. When you find a solution, you would know you’re on the right track.

This market observation will help you to build up a reasonable and solid business model.

Build a Prototype

If you want to start a product-based business, then you can start with the prototype. A prototype product will help you to test the potential troubleshoot problems.

You can make this prototype after the market research. Follow these steps to create a new prototype:

  • Craft your ideas
  • Come up with a design
  • Generate a rough representation
  • Create a physical prototype
  • Refine the product

A prototype simulates the real, future product. It can save your business venture from failure. A prototype helps you correct design flaws before it goes to production. As a result, you’ll be able to launch the refined product version for your customers.

Look for Business Grants

Do you want capital for your business, but you want to avoid taking loans? Grants can be your solution. Unlike loans, you don’t need to pay back the grants.

You can search for business grants on Google. Type in Business Grants for Small Business, followed by your location. You can also shortlist your search by your city, region, and country. You will find many organisations that offer business grants.

When you find your match, go through their requirements. However, don’t change your business mission just to get the grant. Have confidence in your work and business model!

You can also give an email to the people who are behind the grant. They may become interested in your business proposal. 

Sometimes federal governments and non-profit organisations also provide grants for small businesses. For example, the United States Agency for International Development (USAID) awards grants to businesses that fall into its prescribed agenda.

Get Going with Freelancing

If you’re unable to get grants, you can work as a freelancer. Start your freelance work by asking for prices based on your experience. You can save money doing freelance work.

Furthermore, tailor your service based on your client’s requests. Each job request may be different. You have to customize it according to the customer’s needs.

Freelancing allows you to choose your work price and delivery time. You’ll be able to pay your bills and save money to pursue your dream. 

These are the top Freelance websites where you can find work:

  • Fiverr
  • Upwork
  • Jooble
  • Toptal

It may take some time to save money for your business venture, however, it’ll be worth your time. You may also learn new skills while freelancing. These skills will be helpful in your business endeavour.

Start Crowdfunding

Crowdfunding has become a popular method, especially for entrepreneurs. It is funding a project by raising small amounts of money from numerous people over the internet.

People who’re in love with your business idea or your future customers can become your pledgers. These pledgers donate money over crowdfunding websites to help your visions come to life. With the help of your pledgers, you can raise money to pursue your business idea. You can also use the money to fund your first round of production.

These are the top crowdfunding platforms in 2022:

These websites allow you to set up a personalised webpage for your startup or small business. Through this webpage, you can start soliciting money from your pledgers.

You can ask your pledgers to invest in your business ideas or products through:

  • Perks or gifts
  • Explainer videos of products
  • Texts explaining the business vision
  • Visuals

Use Organic Marketing to Start a Business Without Money

The organic marketing strategy can be a great alternative for your small business. It doesn’t cost anything.

Organic marketing is a strategy that generates traffic to your business over time rather than using paid methods. This includes blog posts, case studies, guest posts, unpaid tweets, and Facebook updates. You can post for free. Your followers see these posts and become familiar with your business. Moreover, you can share your posts in different groups. This increases the reach and visibility of the post.

Follow your target audience to the platform where they’re already spending their time. You need to know different business sectors have their platform preferences.

  • Fashion: TikTok, and Instagram.
  • Tech: WordPress, and YouTube.
  • Home Good Products: Pinterest, and Reddit.
  • eCommerce: Amazon, eBay, and Alibaba.
  • Second-hand Products: Facebook Marketplace, and eBay Kleinanzeigen.
  • Housing: Immowelt, and Immo Scout24.

You need to know your audience and funnel your posts to those platforms. The key to organic marketing is to be consistent. You may not get results initially, but if you work hard, your effort will pay off.


There is risk in business. You may lose all your money. An entrepreneurial mindset, patience, hard work, and creativity allow you to move forward.  Moreover, the willingness to test new things will help you to pursue your business dreams. You’ll get money, but you need to channel your money to proper endeavours. Though, capitalising on how to start a business with no money can mitigate many of the risks.

About the author

EWOR is a school conceived by Europe’s top professors, entrepreneurs, and industry leaders. We educate and mentor young innovators to launch successful businesses.

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